Discover how easy or difficult it is to open a savings account with 10 of the UK’s leading banks.
Having savings makes you happy. The Lloyds Bank Quarterly Savings Report from August 2018 showed that regular savers are much more likely to be happy with 74% of regular savers reporting feeling happy as opposed to just 36% of non-savers.
58% of 25 to 34 years olds believe that money matters are their biggest causes of stress. Clearly, having money set aside for a rainy day helps people feel less stressed about unforeseen costs.
The notion that people browse on mobile and buy on desktop is outdated and most brands realise that they need to focus on the mobile experience customers get.
The UK’s mobile commerce market is expected to be worth £243.7 billion by 2022, a rise of 55 per cent. If mobile isn’t working for you, the opportunity being missed is colossal and set to grow.
So how easy is it to open a savings account online, on a mobile device? We analysed the experience of opening an easy access savings account on a mobile device, with 10 leading UK banks.
What’s in the report:
- Top 10 banks ranked by ease of getting a savings account
- Comparative analysis of 7 key aspects of customer experience when opening an account
- Examples of good and bad elements of the experience
- Suggestions for improvement
This report has been created by Worship – a UK-based digital experience and conversion optimisation agency which specialises in financial services.